AdVenture Media Group

BACKGROUND

Please describe your company and position.

I am the Chief Commercial Officer of (a/an) Other Industry

Describe what your company does in a single sentence.

Our company is an award-winning travel agency selling flight tickets over the phone and online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdVenture Media Group to accomplish?

Google Ads Training Google ads optimization

SOLUTION

How did you find AdVenture Media Group?

Online Search

Why did you select AdVenture Media Group over others?

High ratings Great culture fit Company values aligned Other What was the size of AdVenture Media Group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hire PPCAvdentureMedia to provide us with training on Google Ads every week. The goal was to optimize our campaigns and help us drive ROAS X2+.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Return On Ad Spend X2 - Achieved Gain market share - Achieved Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had two weekly calls to review the performance of the Google ads campaigns. We applied the best practices recommended by AMG to achieve better results. Our niche is challenging and complicated, and the AMG team demonstrated high resilience and dedication to this project. We overcame many challenges and delivered the desired results continuously.

What was your primary form of communication with AdVenture Media Group?

Virtual Meeting Email or Messaging App What did you find most impressive or unique about this company?

AdVenture Media Group played a pivotal role in our company's growth. The Udemy courses of AMG's founder, Isaac, set up the fundamentals of our knowledge base on running google ads. The book Digital Advertising in the Age of Automation: Join or Die by Patrick, C.O.O of AMG, was a game-changer to our understanding of how to run Ads successfully. Finally, Nechama has been the best Google Ads Trainer our company has ever worked with. There was never a case Nechama didn't find a solution to the many challenges we faced with our google ads accounts.

Are there any areas for improvement or something AdVenture Media Group could have done differently?

We were very happy with our partnership with AMG.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Growth Marketing at Lemonlight. A video production company that specializes in creating high-quality, engaging video content for businesses and organizations nationwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group?

The department was in search of an agency to revamp our paid media strategy, as we were not seeing the desired results and needed the expertise of experienced media buyers to completely overhaul our approach.

SOLUTION

How did you select this vendor?

By the time I joined Lemonlight we were already working with Adventure Media.

Describe the scope of their work in detail.

As a paid media agency, AdVenture Media Group's scope of work included managing the planning, execution, and optimization of paid advertising campaigns on various platforms, such as Google Ads, social media, and other channels.

This included tasks such as conducting market research to identify target audiences and suitable platforms, creating ad copy and design assets, setting up and monitoring campaigns, analyzing campaign performance data, and making ongoing adjustments to improve campaign effectiveness.

AdVenture Media Group also provided strategic guidance and consultation to help our company achieve its marketing goals through paid media.

What was the team composition?

I worked closely with Andrew and Erica and have nothing but great things to share about them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As of this year-to-date, they have been able to achieve a 220% Return on Ad Spend (ROAS), far exceeding our initial goals and projections.

How effective was the workflow between your team and theirs?

We established a regular schedule of bi-weekly check-in calls. These calls provide an opportunity for us to stay up-to-date on the progress of our paid media campaigns and to discuss any potential opportunities or optimizations.

What did you find most impressive about this company?

One aspect of AdVenture Media Group's work we appreciate is their proactiveness in coming up with campaign ideas and exploring new paid channels for our business.

Is there any area for improvement or anything that could have been done differently?

Nothing that I can think of at this given moment.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a direct-to-consumer computer electronics company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

We wanted to improve our paid media, mainly advertising and marketing on Google.

SOLUTION

What was the scope of their involvement?

AdVenture Media provided us with PPC services. They mostly helped us with Google Ads. The team also helped us with social media marketing (SMM) for a bit as part of an experiment. 

What is the team composition?

We regularly worked with two teammates from AdVenture Media. However, there were upwards of 12 folks working on our account.

How did you come to work with AdVenture Media Group?

We found them through a referral. 

How much have you invested with them?

We spent between $150,000–$180,000. 

What is the status of this engagement?

We worked with them from January 2021–September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

AdVenture Media was really good at finding insights within the data. As a result, they brought interesting and fresh perspectives to our business. 

How did AdVenture Media Group perform from a project management standpoint?

They met deadlines and stayed on budget. We primarily used Slack as a tool, and they used monday.com internally. 

What did you find most impressive about them?

Their biggest strength was their ability to be very analytical and go that extra step to dive deeper into the data.

Are there any areas they could improve?

If anything, they could have done a better job of implementing the data they found in a more sophisticated manner. While their data gathering and analysis were impressive, it felt like they stopped at the analysis when there was an opportunity to implement what they learned. However, I was generally very happy with their work. 

Do you have any advice for potential customers?

I advise keeping AdVenture Media up to date and utilizing a tool like Slack so you can integrate them into your team. Additionally, be transparent and honest about your goals to streamline communication.

BACKGROUND

Please describe your company and your position there.

I am the CMO of a fitness product brand and we've worked with AMG for nearly a year now. I've worked with many agencies similar to AMG over the last decade and they were one of the best agencies I've worked with so far.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group?

We hired AMG to manage our social media advertising, PPC and SEM, and programmatic ad management.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected AMG based on their client portfolio, proposal, pricing and strategy around their plans for our brand.

Describe the project in detail and walk through the stages of the project.

I did not join the team until around 6 months after they had already been working for our company, but the brand was not performing as well as we wanted and the AMG team did an amazing job improving our ad performance across the board. They were very strategic and intelligent, and incredibly easy to work with. My team truly enjoyed working with Erica, Brendan and the rest of their team.

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of 3 or 4 working with us from AMG.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

AMG was able to help us improve nearly all of the main KPI's we prioritized including MER and increasing ROAS from around 1.5x to 3-4x.

How effective was the workflow between your team and theirs?

The workflow between our teams was very effective, meeting every week to discuss performance, strategy, planning and next steps. As well as a monthly reporting meeting they were willing to have with us and several other vendors of ours together.

What did you find most impressive or unique about this company?

Our main point of contact, Brendan, was one of the most analytical and intelligence performance marketing experts I have ever worked with in my 10+ years in marketing. Erica, the lead of their team, was also incredibly intelligent, communicative, transparent, and very easy to strategize with.

Are there any areas for improvement or something they could have done differently?

If there's one thing I could've ask for, it would've been to have more of our two main points of contact on their team working for us to help grow our paid media operations to be more robust and sophisticated. Either way, they did an incredibly job accomplishing more than we could've asked for already.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of a regional amusement park located in West Berlin, New Jersey.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

We hired them to manage our Google Ads and analytics.

SOLUTION

What was the scope of their involvement?

AdVenture Media Group started by analyzing the account we had before creating an in-depth report of their findings, specifically identifying areas for improvement. After that, they put together an actionable list of how they were going to tackle the areas for improvement as well as their corresponding budgets.

As part of that, they examined different aspects of our social media and video marketing activities. For the video marketing aspect, we use YouTube because it's also owned by Google Ads. We use it as part of the integration of uploading short videos and the team helps us decide how to use it. The team continues to manage our SEO, social media marketing, and Google Ads efforts.

What is the team composition?

We’ve worked with their head of SEO, account representative, and senior SEO expert.

How did you come to work with AdVenture Media Group?

I saw an article written by their owner and it showed the services they provided.

How much have you invested with them?

We’ve spent over $75,000.

What is the status of this engagement?

We began working with them in March 2021, and we continue to collaborate.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measure their performance based on our return on ad spend (ROAS). In relation to that, I’m pretty satisfied with them.

How did AdVenture Media Group perform from a project management standpoint?

We communicate through emails and weekly video conferences. We have no issues with their process, and they use their own sophisticated reporting tool on the backend. Overall, they’re doing great.

What did you find most impressive about them?

They’re very attentive to details, and they understand our product.

Are there any areas they could improve?

No, nothing comes to mind on areas they can improve.

Do you have any advice for potential customers?

Manage the people that work for you. AdVenture Media Group is a vendor, so you get a lot from it if you put so much into it.