Brighter Click

BACKGROUND

Please describe your company and your position there.

Rocket Resume is an online resume builder that allows you to create a resume from professional templates in minutes. Our resume builder includes job-specific resume templates. I am the Founder & CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed a social media marketing company to manage our paid ads on Facebook and Instagram. We needed someone who could lower our acquisition costs.

SOLUTION

How did you select this vendor and what were the deciding factors?

I learned about Brighter Click through a referral. Their clearly defined process and thought behind the ad management seemed far superior to other marketing agencies.

Describe the project in detail and walk through the stages of the project.

Brighter Click initiated the conversation by learning more about our history with paid media. They requested to run a complimentary audit on the account to help understand where the opportunities in the account were. We scheduled a follow-up call, during which Brighter Click educated me on the wins and losses in the account. Brighter Click sent an onboarding document for our team to fill out. After completing this document, we scheduled a project kickoff call on Zoom. Brighter Click guided me through the document to ensure they had all the necessary information and shared the project's next steps before the call ended. From there, Brighter Click began planning the account strategy. They set up their initial testing campaigns to validate audiences and creatives and shared the setup with me for pre-approval.

How many resources from the vendor's team worked with you, and what were their positions?

A project manager, a media buyer, and a creative strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During our 7-month partnership, Brighter Click lowered our CPA by 90.86%.

How effective was the workflow between your team and theirs?

Brighter Click is always prompt with their response time and implementation of revisions or changes when they are needed. They provide amazing communication both on calls and through email.

What did you find most impressive or unique about this company?

They had an admirable level of detail they put in their strategy, planning, and communication. Anyone could tell they weren't a cookie-cutter agency.

Are there any areas for improvement or something they could have done differently?

We had to work on setting up custom API tracking on my website. The website is 100% custom built. Brighter Click did not have the internal resources to assist with this tracking install. Their tracking installs are limited to sites like Shopify, BigCommerce, etc.

BACKGROUND

Please describe your company and your position there.

Great Wrap is a material science company making stretch wrap from food waste. I am Head of PR & Communications and work to strengthen our brand through public relations, social media, and communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed someone to optimize our social media ads strategy and manage it from day to day. Cling wrap is not something that is traditionally advertised on social media and Brighter Click helped us create and develop meaningful and successful ads to a wide audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at a variety of different agencies and in-house talent. Through interviews and case studies we landed on Brighter Click because of their deep understanding of the landscape and willingness to dive deep into our product and offerings.

Describe the project in detail and walk through the stages of the project.

To begin with, Brighter Click helped us identify the best audiences to target on Instagram and Facebook. They then created an ads strategy, assisted with design, copy. The ongoing research and curiosity with the brand led to great results. Brighter Click also did a great job of reporting e.g tracking ad spend and returns and engagement.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Brighter Click's CEO, Colby, in addition to a variety of his media buyers, designers, and account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to triple our revenue from month to month with the help of Brighter Click. Thanks to this increase in revenue we were able to begin scaling our product out of Australia and into the United States.

How effective was the workflow between your team and theirs?

We met fortnightly to go over our targets, creative, and review our ad performance. During these meetings, their team would let us know what ads were performing best and provide suggestions that would improve the account.

What did you find most impressive or unique about this company?

We are impressed by Brighter Click's values and commitment to their clients. They've helped to educate our whole communications team about paid media campaigns and what goes on behind the scenes. They always came to meetings with ideas and strategies that could improve our account which we really appreciate.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a Digital Marketing agency and whenever we have specific issues or pain points with a particularly tough e-commerce client, we always go to Brighter Click. Colby and the team are incredibly helpful and possess expert knowledge.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed an outside team to provide us with FB Ads Consultancy for our e-commerce clients. We worked through lots of optimisations with Brighter Click and ended up with a much-improved campaign structure.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through our network and Colby was one of our top candidates from mutual recommendations. Our team gets on well with them, and we have a great relationship. Our ROAS was up and our Acquisition Costs were down after working with them.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting we jumped into the data and then Brighter Click got to work. We had optimisations and tests for our e-com clients and most provided great results, then we scaled those to the point where are campaigns are now much more profitable.

How many resources from the vendor's team worked with you, and what were their positions?

We had a project manager that worked with us

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our ROAS was up and our Acquisition Costs were down after working with them.

How effective was the workflow between your team and theirs?

It was great - we communicated mainly via slack and then through scheduled calls. Communication was first class.

What did you find most impressive or unique about this company?

attention to details and customer service

Are there any areas for improvement or something they could have done differently?

Nope! :)

BACKGROUND

Please describe your company and your position there.

I'm the owner of a digital marketing performance agency. We focus heavily on Performance Marketing with a heavy emphasis on PPC, SEO, and Analytics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed someone who could audit our social media campaigns. We were hoping to acquire some solid knowledge as well as thought leadership around best practices as it pertained to social.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and found 5-6 vendors. The team at BrighterClick actually sent over a video audit to express their ability to complete the task. It definitely set them apart from the other vendors.

Describe the project in detail and walk through the stages of the project.

After a kick-off conversation, the team dove head first into our Facebook account and was able to identify a number of items that could drastically improve the performance.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2 resources. An individual who did an overall audit and an individual who explained everything to us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The structure of our campaign will improve substantially and we will also be able to focus more on actionable insights. We were focused on driving a ton of visitors to the website and now we are focused on converting as many users as possible.

How effective was the workflow between your team and theirs?

The team was incredible. Delivered on the days they said they would deliver and always went above and beyond to give extra value!

What did you find most impressive or unique about this company?

We were impressed with the thoughtfulness and the willingness to help our team. Colby really cares about helping and it shows through the work of his company.

Are there any areas for improvement or something they could have done differently?

None! The video overview was incredible.

BACKGROUND

Please describe your company and your position there.

I am the CMO of a D2C DNA Testing company. I manage all of our marketing efforts, and work to increase sales and profitability of the company with an aggressive focus on scaling up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

Facebook Account Audit - We wanted to ensure we running or FB ads the most efficient way to maximize ROAS, and push up Scale of the account overall.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through Upwork, where they had a ton of great reviews and feedback on completed jobs. The biggest deciding factor was definitely once we jumped on a call. Colby was extremely knowledgable and had in-depth and nuanced in all his answers. He is clearly extremely experienced and knowledgable about Facebook specifically, as well as marketing in general.

Describe the project in detail and walk through the stages of the project.

We had a screening call, and discussed our current state of the account as well asking a few scenario questions to gauge their knowledge. We then hired Colby to perform an audit, and his audit was by far the most in-depth we have seen so far.

How many resources from the vendor's team worked with you, and what were their positions?

We spoke with Colby directly, he may have had other team members perform work but we did not speak to them directly for the audit

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

His advice was very actionable and focused, I have no doubt applying it will drive results. Many pieces of advice where theories we had internally that he helped confirm, but we also learned a few new things.

How effective was the workflow between your team and theirs?

We have very effective communication.

What did you find most impressive or unique about this company?

Very in-depth knowledge and insights about Facebook and what drives success there.

Are there any areas for improvement or something they could have done differently?

Not really