GR0

BACKGROUND

Introduce your business and what you do there.

I’m the founder and president of APIARIA, an e-commerce retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GR0?

We needed to get the word out about our startup business through SEO marketing.

SOLUTION

What was the scope of their involvement?

GR0 has initially helped us understand the ins and outs of SEO link building, enabling us to set targets within specific timelines. They’ve then examined our business model and crafted tailored SEO  keywords and strategies to promote our products on Google.

What is the team composition?

We work with Tyler (Associate Director) and Michael (Co-Head of Google Ads).

How did you come to work with GR0?

They were a referral.

How much have you invested with them?

We’ve spent about $50,000 so far.

What is the status of this engagement?

Our ongoing engagement with GR0 commenced in September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen significant upticks in site traffic since we’ve entrusted our SEO needs to GR0. Apart from educating us on what it takes to grow our business organically, they’re also working proactively to improve our conversion rate. SEO marketing may be a process of trial and error, but we’re always reassured that GR0 will lead us to the right path.

How did GR0 perform from a project management standpoint?

We communicate via Zoom calls. GR0 is on top of their project management game — they’re a data-driven and reliable team that’s always willing to support our needs and respond to our requests.

What did you find most impressive about them?

GR0 has a rare combination of technical capacity and relationship-building skills. They’re good communicators who know what they’re doing.

Are there any areas they could improve?

Nothing stands out.

Do you have any advice for potential customers?

Trust GR0 to help you identify your business’s potential and deliver your SEO needs.

BACKGROUND

Please describe your company and your position there.

I am the Director of Growth for a small startup in the beauty and skincare space. We specialize in minimal beauty and helping educate women on over consumption the beauty industry has created over the past decades.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GR0, and what were your goals?

We hired Gr0 to help us in both onsite SEO and PPC. We noticed that there was a gap in our vertical when it came to SEO. A lot of our competition has overlooked this marketing channel and as a newbie entering a competitive market, this felt like I place we could start and own. We also wanted to own the first page on Google, so we needed a strong partner in PPC as well.

SOLUTION

How did you select this vendor and what were the deciding factors?

Gr0 was referred to us and we interviewed them along with 2 other agency partners that I have worked with in the past. It was their interesting SEO strategy that really had us intrigued, along with their price point. We are an early-stage startup so every penny counts!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with an onboarding call for both SEO and PPC where the Gr0 team came to us with a site audit they had done, along with competitive research. From there we discussed the lowest hanging fruit - keyword research on keywords we would go after, backlinking from all the press we were getting, and a sitemap which we didn't have.

Other items they help us with are creating blog content, running our PPC campaigns, shopping campaigns and most recently testing into Performance Max.

How many people from the vendor's team worked with you, and what were their positions?

For SEO we have an account manager, an analyst, and blog copywriter. On the PPC side we have 2 account managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing PPC, we have successfully scaled our spend 124% while increasing the number of conversions by 131% and reducing cost/conversions by (3%). Since implementing SEO our organic traffic to site has increased by 28% with our CTR increasing by 39%. Plus the team is a delight to work with!

Describe their project management style, including communication tools and timeliness.

The team is incredible! I work with Michael and Tyler on the PPC side and they are awesome! Very knowledgable at all things PPC and do an incredible job at explaining everything they are executing on to me. Plus its fun to strategize with them!

On SEO I have the pleasure of working with LIz. First of all the girl is a hoot! Second she LOVES SEO and is extremely knowledgeable on the topic. It is not something I have a ton of background in, so she has been great at educating me along the way and I personally feel as though I can speak to the topic now!

Both teams are extremely organized, and communicate with me via slack which I love because my email inbox gets crowded with junk.

What did you find most impressive or unique about this company?

Their approach to SEO is really interesting and the reason we chose them in the first place. Also, their team is incredibly knowledgeable when it comes to SEO and PPC, I am really impressed at what rockstars everyone is.

Are there any areas for improvement or something they could have done differently?

They have been great to work with, the hold ups tend to be on my teams end due to limited team members and resources.

BACKGROUND

Introduce your business and what you do there.

I’m the head of business development and operations of a machine learning company. We help media and entertainment companies to run their e-commerce business more effectively.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GR0?

We needed help with SEO for our customers in the entertainment business.

SOLUTION

What was the scope of their involvement?

They run artists’ storefronts to sell merchandise, apparel, and music. They also run general-purpose retailers in the vinyl and CD space.

What is the team composition?

We’ve worked with around four people from their account management and SEO areas.

How did you come to work with GR0?

They were referred by a person who we work with occasionally. We piloted them into a project with one of our customers to see how they’d do, and they were great. Now they’re deployed on more of our clients.

How much have you invested with them?

We’ve invested around $100,000 with them so far.

What is the status of this engagement?

We started working together in June 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We look at the performance of key search terms. We’re also looking at the change that’s been taking place over time as our keywords improved along with the revenue generated thanks to those changes.

How did GR0 perform from a project management standpoint?

They’re great at meeting deadlines, responsive, and highly communicative. We use a Slack channel to keep in touch.

What did you find most impressive about them?

It has been a professional engagement.

Are there any areas they could improve?

They’re great, I don’t think there’s anything they can improve on. 

Any advice for potential customers?

Be clear on the objectives for the business, and be able to accurately understand the economic value created from SEO for your company. SEO is not always directly attributable to things like e-commerce or a commercial result. Understand the value of customer interaction, website visits, and any kind of activity that you’re encouraging. Also, make sure that you have a clear understanding of what that’s worth so you can do your proper ROI calculation.

BACKGROUND

Introduce your business and what you do there.

My organization is MitoQ and we’re a proprietary ingredient supplement company. My role is head of customer acquisition and I’m responsible for bringing new customers to the brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GR0?

Because we’re an online consumer eCommerce business, our challenge was to reach people in the digital world and attracting them to share our proposition. As I’ve said we’re a supplement company that has made a scientific breakthrough product, so education is also a big challenge for us as well.

SOLUTION

What was the scope of their involvement?

Effectively, GR0 is engaged to provide us with SEO services. There’s a whole repertoire of tactics that we employ, and one of them is around content creation. We have these pillars of content that help us provide information on the benefits of the products and attract more customers.

Another thing they do for us is backlink sourcing. They find relevant places on other websites that our content can be linked from, and they’re doing it through a variety of ways such as contacting publishers.

The third thing they do is help us with technical SEO to make sure that our site is as good as it needs to be from a coding perspective — they manage the markup structure of the pages, as well as the taxonomy of the website. Apart from that, they also provide us with keyword research, and progress reports. This helps us understand what’s going on, and also make decisions about what to do next.

What is the team composition?

We’ve been a customer of theirs for a couple of years and when we started, I worked with John (Co-Founder). At the moment, we’re working with two SEO specialists and one content producer.

How did you come to work with GR0?

We found them through a recommendation from our paid media agency. In terms of a selection process, we just evaluated GR0’s capabilities against what we knew of the market and needed.

How much have you invested with them?

For our current engagement, we spend about $10,000 a month.

What is the status of this engagement?

Our ongoing partnership started in June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

If we’re looking at traffic from organic search, it’s relatively steady, and it’s been modestly growing since we’ve worked together. What we also see are bigger spikes than what we previously had for other tactics such as campaigns or promotions. Moreover, GR0 is fixing a problem where we’re ranked in terms that have nothing to do with our company. Right now, they’re slowly, but surely replacing those terms with ones that do matter and are relevant to us.

We’re basically getting rid of bad traffic and bringing in new traffic at a terrific level, as well as doubling our gross income and seeing good returns.

How did GR0 perform from a project management standpoint?

GR0’s project management is very slick. At the beginning of this year, we’ve doubled our volume of work and it took us about a month to catch up. In my view, that’s amazing because they’ve done a huge jump in output. They use Google Workspace, a tool called Motion, and we use Slack as our primary communication tool.

What did you find most impressive about them?

We like that they’re just really responsive. Culturally speaking, everyone is aligned no matter what they’ve got going on. In addition, I just feel like they always go the extra mile to get more work done, since we’re in different time zones. We’ll have a call in the morning and expect results a couple of hours later.

Are there any areas they could improve?

I believe reporting could do some improvement with regards to SEO.

Do you have any advice for potential customers?

In selecting an SEO vendor, you just need to be very conscious of how they would fit into your overall communication strategy. However, my advice for working specifically with GR0 is to make sure they’re disciplined, and that their deliverables are being delivered on time.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of IKONICK, a direct-to-consumer canvas art company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GR0?

We needed help with SEO and press releases.

SOLUTION

What was the scope of their involvement?

GR0 has helped us acquire long-tail SEO and press. The project kicked off with a discovery phase to help GR0 understand our brand and brand voice, and then we passed the team to our marketing manager, who now deals directly with them. The team writes long-tail press releases and conducts backlinking to help our SEO. They also manage PPC campaigns for us through microsites with high domain authority.

What is the team composition?

We work with John (Senior Account Manager, SEO).

How did you come to work with GR0?

I met him through a mutual friend. I sensed that John and I were similar because we took our craft very seriously.

How much have you invested with them?

We spent about $10,000.

What is the status of this engagement?

We started working together in September 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The value they provide is incredible. Our domain authority has increased, and all our other metrics have also improved. We have someone who analyzes our data, and we’ve definitely made progress thanks to GR0.

How did GR0 perform from a project management standpoint?

GR0 is a very thorough team. They understand which methods will make us money, and they set expectations that they beat every time. In addition, they’re very transparent and honest about what they can and can’t do. To communicate, we use Slack. 

What did you find most impressive about them?

GR0 provides a dollar-for-dollar value. They really understand their business, and they work hard.

Are there any areas they could improve?

No, there’s nothing they could do better.

Do you have any advice for potential customers?

I recommend you give GR0 a shot.