Hey Digital

BACKGROUND

Introduce your business and what you do there.

I’m the head of growth at a premier in-depth training platform for people who are looking to upskill in their digital marketing or choose a career in it.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hey Digital?

We needed to step outside our comfort zone of organic growth with SEO and Google search, which was our primary method and sole breadwinner for us. We were trying to diversify that demand generation by selling our services via PPC and paid social. The agency we were working with just wasn’t a good match, so we hired Hey Digital.

SOLUTION

What was the scope of their involvement?

We use their PPC expertise, which includes the development of paid assets, advertising, as well as Google Search and Google Video, or YouTube advertising. They’ve reorganized our entire PPC efforts and have started to optimize the process. They’ve also been developing display assets, so they work on copy for search and have been running the campaigns. In the future, they'll develop landing pages for us to optimize the conversion experience for anybody who lands on our site via paid traffic.

What is the team composition?

I’ve met four people on their team. We mainly work with Dylan (Co-Founder) on ideation and higher strategy. We also work with Celia (Co-Founder) as well.

How did you come to work with Hey Digital?

There are a lot of agencies out there and some are good and some aren’t. We were looking for good communication skills and a shared network. There was a conversation on Linkedin between Dylan and our CEO and they had expressed interest in our learning platform and we had learned a little more about them through our network.

What is the status of this engagement?

We began working together in January 2020 and the work is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After they completely reformatted our entire Google Ads account, we’ve now aligned on our conversion goals and how much those conversions mean to us in terms of dollar value. We’ve started driving an incredible increase in conversions over the past month and they’ve started running with those campaigns at a lower spend. As far as the campaigns have been going, we've seen a positive long term debt (LTD) to capitalization ratio specific to PPC conversions.

How did Hey Digital perform from a project management standpoint?

They perform especially well and we have a weekly sync. They’re very upfront and they own what works as well as what doesn’t work, which allows us to move quickly with new campaigns and ideas. In the beginning, they took the initiative to be overly communicative and layout everything so that the expectations were set and aligned on. They understand that we rely on the need for them to stay proactive and communicative with us and not rely on us to reach out to them.

What did you find most impressive about them?

One of the things I like most about working with Hey Digital compared to other vendors is their transparency and communication skills. They consistently and proactively develop ideas for us and our business. They’re personable, fun to work with, and really intelligent as well, and their professionalism and expertise have really shown. They take a plan from ideation to implementation in record time. People can have great ideas and campaigns on paper, but to get it built and published in that short of time is pretty unique.

Are there any areas they could improve?

No, there is nothing. I just hope they keep the momentum up.

BACKGROUND

Please describe your company and your position there.

B2B SaaS Software for SMB. We are developing and selling software for procurement teams to enhance teamwork and collaboration cross company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hey Digital?

PPC, Rolling out Google Keywords cross Europe, worked closely with our country managers and ensured we are well present in various countries. Retargeting campaign on Facebook.

What were your goals for this project?

Create a system and use

SOLUTION

How did you select this vendor?

We were impressed by them

Describe the project in detail.

PPC, Rolling out Google Keywords cross Europe, worked closely with our country managers and ensured we are well present in various countries. Retargeting campaign on Facebook.

What was the team composition?

3-4 people were involved from the vendor's side

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased nr of signups 10x

How effective was the workflow between your team and theirs?

Extremely efficient. We had common Slack channel.

What did you find most impressive about this company?

Their weekly video updates regarding project status were impressive.

Are there any areas for improvement?

Could improve work on other mediums beside Google e.g. LinkedIn

BACKGROUND

Please describe your company and your position there.

Katana is a manufacturing and inventory management SaaS. I'm the Head of Marketing at Katana.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hey Digital?

We were looking to leverage search engine ads for our high intent keywords. Hey Digital helped us set up and manage the ads for the project.

What were your goals for this project?

To learn what of the pre-defined keywords worked for us and what new interesting search queries we could find out along the way. We had a CPA KPI in place for the project.

SOLUTION

How did you select this vendor?

We got a referral and found Dylan on Linkedin pretty much at the same time via his post.

Describe the scope of their work in detail.

AdWords: - strategy - creatives - management / optimization

What was the team composition?

Team size involved was 3 people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've learned many things that do not work for us and many things that have great potential. It's a long process and we keep working.

How effective was the workflow between your team and theirs?

It was good!

What did you find most impressive about this company?

Their passion is impressive.

Are there any areas for improvement?