Matchstic

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Meptik. We’re a film studio that focuses on technology in film production and broadcast, referred to as virtual production and extended reality. My role at the company is commercial development and strategy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We were looking for someone to help us refresh our brand marketing strategy because our market changed during the COVID-19 pandemic. Essentially, we wanted to put a new face to our company and put a new brand message together effectively.

SOLUTION

What was the scope of their involvement?

Matchstic created our brand identity and brand voice. Initially, we gave Matchstic our company’s information, including information about our competitors and marketplace. Matchstic then realized a brand analysis and conducted a discovery phase, where we had a few calls with Matchstic’s founders to discuss the project’s scope. Matchstic asked us what we were looking for before working on the brand identity. 

What is the team composition?

I mainly worked with Craig (President & Co-Founder) and Blake (Co-Founder & Creative Director). We also worked with Patrice (Senior Project Manager) and John (Designer). 

How did you come to work with Matchstic?

I've known Matchstic for many years because their office is close to where my kids go to daycare. I was looking for a company that could design our visual identity and also create our brand voice since I knew I needed both aspects to launch a new brand. We interviewed other companies and chose Matchstic because they could do both things. 

How much have you invested with them?

We spent around $125,000 with Matchstic. 

What is the status of this engagement?

We worked with Matchstic from November 2021–October 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our industry is deeply relational, and we were interested in improving our brand awareness and messaging. Matchstic’s team was great to work with and had a solidified working process, which impressed me. 

Overall, Matchstic’s work was impressive and delivered what we asked for — we didn’t need to ask for any changes. 

How did Matchstic perform from a project management standpoint?

Matchstic was punctual and honest — they were on track with the project. Matchstic’s communication through Google Meet was excellent.

What did you find most impressive about them?

I was impressed with Matchstic’s ability to do brand design and voice messaging. Both were incredibly important pieces for this project since I knew we couldn’t have one without the other.

Are there any areas they could improve?

I can’t think of anything for Matchstic to improve. 

Do you have any advice for potential customers?

I recommend you make the time and headspace for your project before approaching Matchstic. You need to go into the process knowing exactly what you need from them because Matchstic can help you focus your project, but they can’t answer the question if you don’t know your project’s goal. Only you, as a client, know the importance of your service. You need to know your value proposition, and Matchstic will help you achieve what you want.

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand and marketing at Brightwild, formerly known as One of One. We’re a travel company that designs and develops hotels. We also manage vacation rental properties across Florida and will develop an online travel product.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We needed a complete rebranding of our company.

SOLUTION

What was the scope of their involvement?

Matchstic created our company’s rebranding, including naming, brand strategy, and positioning, visual and verbal identity. They started with brand strategy and positioning and delivered a strategy deck that included our target audience, the company’s keywords, positioning statement, and an analysis of our competitors. 

We then moved into naming and visual and verbal identity. Matchstic designed our logo, color schemes, and overall visual identity. They also designed marketing materials, including advertisements, merchandise, and signage. Matchstic also created our taglines and key messaging copy. They provided art direction consultancy for our website. 

What is the team composition?

We worked with seven teammates from Matchstic, including Melissa (Director of Project Management), the creative director, the design director, the director of brand strategy, a senior designer, a copywriter, and a senior brand strategist.

How did you come to work with Matchstic?

I had known about Matchstic for 7–8 years and always wanted to work with them. I contacted them for this rebranding project. 

How much have you invested with them?

We spent $225,000 with Matchstic.

What is the status of this engagement?

We started working with Matchstic in June 2022 and completed the project in March 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t launched our new branding to the public. However, our board members and staff were really happy with Matchstic’s work. I’m very satisfied with the project’s results, and this was the best branding project I’ve worked on in my entire career.

How did Matchstic perform from a project management standpoint?

Matchstic’s team was amazing and easy to work with. They were collaborative, met deadlines, and kept within budget. Matchstic was responsible and kept everything on track. 

We had a weekly team call with Melissa through Microsoft Teams, where she outlined the project’s process status. We also communicated through email, phone calls, and Zoom and used spreadsheets to keep track of tasks. 

What did you find most impressive about them?

I was most impressed with Matchstic’s work quality. They dedicated a lot of time to research before they designed our assets. We had a great process. Matchstic is an expert at what they do, and our company is happy.

Are there any areas they could improve?

I can’t think of anything for Matchstic to improve.

Do you have any advice for potential customers?

Listen to their advice and directions about the project. They’re experts in their field, and we felt confident working with them throughout our engagement.

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Black Airplane

Describe what your company does in a single sentence.

We build digital products and experiences that solve business problems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matchstic to accomplish?

Conduct brand discovery Develop a brand strategy New brand messaging

SOLUTION

How did you find Matchstic?

Referral, Other

Why did you select Matchstic over others?

High ratings Close to my geographic location Great culture fit Company values aligned What was the size of Matchstic’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal of the partnership was to develop a brand story and messaging to elevate and bring clarity to the Black Airplane brand. This was accomplished through an in-depth, multi-level discovery process, the development of a brand strategy brief, and the creation of a new verbal identity. Final deliverables consisted of a Brand Strategy Brief outlining positioning, personality, target audience, and value proposition, and new messaging guidelines including brand voice, opening paragraph, key messages, headlines, and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand Strategy Brief Messaging Guidelines Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outstanding project management. They had a well defined process, they were extremely intentional in their communications, and did a fantastic job setting, managing and delivering on expectations.

What was your primary form of communication with Matchstic?

Virtual Meeting Email or Messaging App What did you find most impressive or unique about this company?

Matchstic has its process down. They know what they're doing, they know what comes next, and they instill confidence in their clients through the experience.

Are there any areas for improvement or something Matchstic could have done differently?

We wouldn't change anything about the partnership. Outstanding experience!

BACKGROUND

Introduce your business and what you do there.

I’m the former SVP of a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Matchstic?

We wanted to refresh our brand.

SOLUTION

What was the scope of their involvement?

Matchstic provided branding services, focusing on our messaging as an organization. They created a detailed project scope, including the information we gave them, the research and interviews they conducted, and the benchmarking they did against other nonprofits. Their idea was to develop a new way of looking at our organization so new donors could feel integrated into it. It was a complex statement of work that took them about five months to create.

What was the team composition? 

We worked with two brand strategists, one content writer, and a project manager.

How did you come to work with Matchstic?

A board member who had previously worked with them referred Matchstic to us.

How much have you invested with them?

We spent $60,000 with them for this project.

What is the status of this engagement?

We worked together from June 2022–January 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our team and board members thought Matchstic’s work was superb, conscientious, organized, and responsive to our requests and needs. They even were detailed in the presentation of their work, making this an excellent experience.

How did Matchstic perform from a project management standpoint?

Matchstic’s project management was excellent; they kept everything moving forward and prodded me whenever I owed them something to complete a task, which I appreciated. In addition, their team was knowledgeable and personable when it came to providing feedback. Overall, Matchstic led an excellent relationship and kept everything on time and within budget.

What did you find most impressive about them?

I appreciate that Matchstic was narrow and focused on their business model. Their team was also intuitive and profoundly good at brand strategy development.

Are there any areas they could improve?

I didn’t think there was anything they could improve on. Matchstic was great at their craft, and they listened well, which helped them learn. Their team showed me an exceptional skill set with great attention to detail and customer service, making us feel heard and considered.

BACKGROUND

Introduce your business and what you do there.

I’m the chief of staff for a moving, storage, logistics, and transportation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We’ve expanded our service portfolio, so we needed someone to help us explore formal brand strategies.

SOLUTION

What was the scope of their involvement?

Matchstic provides us with expert guidance in the brand strategy arena. This includes internal and external research, identifying potential suppliers, conducting focus group discussions and interviews, executing client and customer surveys, and identifying and strategizing our visual and verbal identity.

The team also creates content templates for social media, such as graphic design, profile imagery, and video production. Moreover, they manage Gantt chart working sessions and are now working on a presentation for our board members.

What is the team composition?

Main point of contact throughout the project has been our project manager, Patrice, and Brand Strategist Tracy.

How did you come to work with Matchstic?

I was looking online for brand strategy experts across the country. I used a few different award recognition criterias which helped me narrow my search and ultimately select Matchstic.

What is the status of this engagement?

Our ongoing partnership started in January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve only revealed success metrics to our internal stakeholders, but Matchstic has been a responsive, effective, and remarkable team to collaborate with.

How did Matchstic perform from a project management standpoint?

They perform well from a project management standpoint, as they’re consistently communicative throughout the partnership.

What did you find most impressive about them?

Craig has been instrumental in developing appropriate brand strategies for our organization. In addition, they’re the most likeable and responsive partner I’ve ever worked with in my life.

Are there any areas they could improve?

They’ve consistently met the mark regarding our requirements and delivered more than I could ever ask for, but I do wish we could have more in-person meetings.

Do you have any advice for potential customers?

I don’t have any specific advise, except recommend them to anyone who may be in need of their services.