ProperExpression

BACKGROUND

Introduce your business and what you do there.

I’m the sales and marketing officer at a software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProperExpression?

We were using HubSpot but the data wasn’t clean. The system wasn’t being used to its full capacity. Our goal was to clean it up and put some structure in place. We also needed support for our sales and marketing department, since I’m a team of one.

SOLUTION

What was the scope of their involvement?

Right from the start, ProperExpression gave us good direction. They built the foundation of our marketing plans. We didn’t really have proper buyer personas and we didn’t have any processes in place.

They continue to help us with the implementation and automation of the lifecycle stages in HubSpot. The team also works on lead scoring, email marketing, email campaigns, and keyword research. They also help us implement sales sequences, too. Recently, they helped us launch our new pricing campaign.

What is the team composition?

We work with Caroline (Senior Director of Marketing), Trisha (Author), and Nick (Founder & CEO).

How did you come to work with ProperExpression?

I was hired the same week as we onboarded ProperExpression. I think our team went with them because they advise as well as execute.

How much have you invested with them?

We spend $5,000–$8,000 per month.

What is the status of this engagement?

We started working together in July 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve extended their services three times because of how helpful they’ve been. The way we operate from our client-facing team to our technology team is now completely different. Our site is new and our processes are new and improved, too.

Our conversion rates are definitely better. ProperExpression has completely revolutionized our business. The team was really patient while helping us launch our pricing campaign. Now, we can attract the right kind of customers.

How did ProperExpression perform from a project management standpoint?

They’re amazing. The team is extremely productive. They come to me all the time with new ideas and they’re very proactive in offering help. They’ve taken the time to discover what’s important to us. Their turnaround time is great, too.

 I haven’t been let down by them once. We have weekly standups and monthly meetings with key stakeholders. Outside of that, I email Caroline and Trisha 5–6 times a week. Even with the time difference, they’re always available.  

What did you find most impressive about them?

Their ability to teach and give guidance is really good. They also just make me look really good to my boss and colleagues; ProperExpression has done so much work behind the scenes and they don’t take credit for it.

Are there any areas they could improve?

No, I wouldn’t change anything for the world.

Do you have any advice for potential customers?

Don’t put ProperExpression in a box in terms of what you want them to help you with. If you’re a new client, be open and honest from the start about your business needs from sales to marketing. Communicate your opportunities to improve. You might be surprised with how they can help you.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an email deliverability agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ProperExpression, and what were your goals?

We hired proper expression to help us set up our HubSpot and use all its functionalities of it to ensure we can have a working CRM and marketing email infrastructure.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to Nikola and were seduced by his approach as well as his reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started by building a marketing plan of what we intended to roll out on HubSpot, which was cleared by ProperExpression's team, then they implemented most of it on our Hubspot account.

How many resources from the vendor's team worked with you, and what were their positions?

2 people, not sure what the positions were

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able within a month to get 3 sales out of our marketing contacts that we never had reached out to, we also had positive feedback from contacts on the content shared.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

They really have in-depth marketing experience and are specialized in our market!

Are there any areas for improvement or something they could have done differently?

It was a successful project and we are happy with the results