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June 25, 2024
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7 minutes
Case Studied
February 7, 2024
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5 minutes
How Pepsi‘s Infamous Kendall Jenner Ad Got Pulled Down in Less than 24 Hours
Case Studied
January 31, 2024
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5 minutes
How Solo Stove’s viral Snoop Dogg partnership won big praise and even bigger criticism
Case Studied
January 24, 2024
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5 minutes
How advertising legend, Claude Hopkins, invented the A/B test & changed the ad world forever
Case Studied
January 17, 2024
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5 minutes
How one controversial decision led Under Armour to groundbreaking success
Case Studied
January 10, 2024
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5 minutes
How Hinge increased app downloads with an anti-retention strategy
Case Studied
January 3, 2024
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5 minutes
How Netflix evaded ad-blocking software to run shocking promo for Black Mirror.
