6 minutes
Top 10 SaaS & B2B SEO Agencies
In today's digital age, Search Engine Optimization (SEO) is an essential part of any successful marketing strategy. By improving your website's visibility and ranking on search engine results pages (SERPs), you can attract more organic traffic and generate more leads and sales. This is particularly true for businesses in the SaaS (Software-as-a-Service) and B2B (Business-to-Business) sectors, where competition is high, and customers are often searching for specific solutions to their needs.
SaaS and B2B companies face unique challenges when it comes to SEO. Unlike consumer-facing businesses, which may focus on broad, high-volume keywords, SaaS and B2B businesses often need to target niche keywords that are specific to their industry or product offering. They also need to consider factors such as buyer personas, sales cycles, and the technical aspects of their software or service. That's where SaaS and B2B SEO agencies come in. These agencies specialize in helping SaaS and B2B companies improve their online visibility and generate more leads and sales through SEO. They offer a range of services, from keyword research and on-page optimization to link building and content marketing.
Why consider SEO for your SaaS or B2B business?
- Organic traffic: SEO can help you attract more organic traffic to your website, which can lead to more leads and sales. By targeting relevant keywords and optimizing your website's content and structure, you can improve your visibility on search engine results pages (SERPs) and attract potential customers who are actively searching for solutions to their needs and have a higher level of purchase intent.
- Cost-effective: SEO can be a cost-effective way to generate leads and sales compared to other forms of digital marketing such as paid advertising which require you to spend money per click or impression. While it may take time and effort to see results from SEO, the long-term benefits can be significant, and the ongoing costs are typically lower than other forms of digital marketing, leading to be return on investment (ROI).
- Targeted audience: SEO allows you to target a specific audience, such as a particular industry or geographic location, which can help you attract more qualified leads and improve your conversion rates. By tailoring your SEO strategy to your ideal buyer persona, you can ensure that your website is attracting the right kind of traffic and generating more high-quality leads.
- Long-term benefits: Unlike other forms of digital marketing, which may provide short-term gains, SEO can provide long-term benefits that continue to pay off over time. By investing in a comprehensive SEO strategy, you can improve your website's authority and relevance, which can lead to sustainable growth and success for your SaaS or B2B business.
What activities do SEO agencies offer for SaaS and B2B companies?
SaaS and B2B companies face unique challenges when it comes to SEO, including targeting specific keywords and optimizing their website for complex technical solutions. That's why many SaaS and B2B companies turn to SEO agencies for help. SEO agencies specialize in improving website visibility, generating leads, and increasing conversions. By working with an SEO agency, SaaS and B2B companies can take advantage of industry expertise and stay ahead of the competition. Here are some of the activities that SEO agencies offer for SaaS and B2B companies:
- Keyword research and analysis: SEO agencies can help SaaS and B2B companies identify relevant keywords that will drive targeted traffic to their website. This involves analyzing search volumes, competition, and user intent to find the most effective keywords.
- On-page optimization: SEO agencies can optimize the website's structure and content to make it more search engine-friendly. This includes optimizing title tags, meta descriptions, headers, and content to align with targeted keywords.
- Technical SEO audits: SEO agencies can perform technical SEO audits to identify and address website issues that may be affecting rankings, such as broken links, duplicate content, and site speed.
- Backlink analysis and building: SEO agencies can analyze the backlink profile of a website and identify opportunities to build high-quality links that will improve rankings and traffic.
- Content marketing: SEO agencies can help SaaS and B2B companies develop and execute content marketing strategies that drive traffic, engagement, and conversions. This includes developing blog posts, whitepapers, case studies, and other types of content that resonate with target audiences.
- Reporting and analysis: SEO agencies can provide regular reporting and analysis of website performance, including traffic, rankings, and conversions. This helps SaaS and B2B companies understand the impact of their SEO efforts and identify opportunities for improvement.
How to find a SEO agency for my SaaS or B2B team?
Finding the right SEO agency for your SaaS or B2B team can be a daunting task. However, there are several strategies you can use to streamline the process and find the best agency for your needs. Here are three effective ways to find an SEO agency for your SaaS or B2B team:
- Search Google: One simple way to find an SEO agency is to perform a Google search for "SEO agency for SaaS" or "SEO agency for B2B". Agencies that rank highly on Google search results pages are likely to be good at SEO, so take note of the top-ranking agencies and visit their websites to learn more.
- Use Vendry: Vendry is a platform that connects businesses with the best agencies for their needs. The Vendry team can help you find top-rated SEO agencies that specialize in SaaS and B2B marketing. Simply provide your requirements and the Vendry team will connect you with agencies that match your needs.
- Ask your social network: Another way to find an SEO agency is to ask for recommendations from your social network. Reach out to other SaaS or B2B companies in your industry and ask if they have worked with any SEO agencies that they would recommend. This can be a great way to get unbiased feedback and find agencies that have a proven track record of success.
- Leverage databases: Many companies like Vendry have compiled lists of great agencies for users to easily browse and filter based on specific criteria such as the industry, client size or agency location. For example, the Vendry team has compiled data on over 1,700 great SEO agencies that you can use as a starting point for your search.
The Top SaaS and B2B SEO Agencies of this Year
We're excited to reveal the best agencies in this category for 2023, handpicked by the same team that runs all of Vendry's agency searches. Here is our list:
1. RevenueZen
Founded by Ken Marshall and Alex Boyd, RevenueZen specializes in professional, methodical execution of SEO strategy for B2B companies that are outgrowing their last agency. RevenueZen takes over deep content strategy, editorial planning, content brief and article creation, subject matter expert training, and link building. With a beefy ROI guarantee and over 280 clients supported, B2B marketers partnering with RevenueZen enjoy annual traffic gains of 50-1000% and a pipeline-focused team with strong ROI attributed within their CRM.
Headquarters: Portland, OR
Company Size: 10-25
Year Founded: 2017
Featured Clients: Zoom, Lightyear.ai, Bloomfire, Smartsheet
2. Ten Speed
Ten Speed is an SEO agency that specializes in content optimization and organic growth for SaaS and B2B companies. The agency was founded by Nate Turner, who spent eight years at Sprout Social building and scaling the inbound engine that powered revenue growth from $100k to $100m in ARR. He was joined by Kevin King, who was responsible for leading many of the strategies that continued to scale Sprout Social's organic performance for the next five years. Since launching in 2020, Ten Speed has optimized over 80k blog posts, generated over $100m in organic revenue, and achieved #1 Google rankings for many clients.
Headquarters: Chicago, IL
Company Size: 10-25
Year Founded: 2020
Featured Clients: Workvivo, Teamwork, Gorgias & Metadata
3. Graphite
Founded by Ethan Smith, Graphite is a premier SEO and Content Strategy agency for some of the world's fastest growing tech companies including those in SaaS and B2B. Leveraging the power of technology and data, Graphite are experts at develop strategies that generate predictable growth and consistent results for their clients.
Headquarters: San Francisco, CA
Company Size: 100-250
Year Founded: 2019
Featured Clients: Masterclass, Thumbtack, Honey & Personal Capital
4. Siege Media
Siege Media is a remote, nationally-recognized content marketing agency that specializes in helping great brands scale through SEO-focused strategies. With a talented team of creatives, marketers, and SEO experts, Siege Media has been named to the Inc 5000 six times and has been recognized twice as one of Inc's "Best Places to Work". Siege Media goes beyond best-practices to understand the importance of business context and focuses on strategies that drive real results.
Headquarters: San Diego, CA
Company Size: 50-100
Year Founded: 2012
Featured Clients: Asana, Zapier, Hubspot, Clearbit
5. Animalz
Animalz is a content marketing agency that aims to create the most exceptional content on the internet. Their focus is on producing written content that educates and informs executives, managers, and other professionals in their industry on strategies and tactics to succeed in their work. Animalz delivers high-quality content marketing to enterprise companies, startups, and VC firms, connecting people and businesses across industries with well-crafted, long-form content for their websites and blogs. They strive to make the internet a more helpful place by providing knowledgeable, authoritative, compelling, and trustworthy content.
Headquarters: New York, NY
Company Size: 50-100
Year Founded: 2013
Featured Clients: Airtable, Zendesk, Noom, Intercom
6. Single Grain
Single Grain is a full-service digital marketing agency that specializes in growing your SaaS monthly recurring revenue (MRR). With years of experience working with some of the biggest names in enterprise SaaS and startups, Single Grain's team of experts provides customized, data-driven strategies to drive traffic, target the right leads, and convert them into paying customers. Their services include paid media, SEO, content marketing, CRO, and Web3 services such as crypto marketing and NFT promotional services. With a focus on using smart, innovative, and cutting-edge digital marketing strategies, Single Grain has a proven track record of driving persistent growth for their clients.
Headquarters: Remote
Company Size: 50-100
Year Founded: 2009
Featured Clients: Intuit, 15Five, Lyft & Salesforce
7. Veza Digital
Veza Digital is a results-driven SEO company that specializes in web design, SEO, PPC marketing, and UI/UX design. They use scientifically-backed methods to improve your website's visibility on search engines, generate more leads, and increase revenue. The team of dedicated experts at Veza Digital offers a wide range of SEO services, including laser-targeted keyword research, technical SEO audits, and on-page optimization. With a proven track record of success, Veza Digital is the go-to SEO agency for businesses looking to succeed online. Their mission is to provide search engine optimization services that expand online visibility and draw in more website visitors like clockwork.
Headquarters: Toronto, ON
Company Size: 25-50
Year Founded: 2019
Featured Clients: Angellist, Klipfolio, Pagerduty & Stitch Labs
8. Powered By Search
Powered By Search is a team of digital marketing experts who specialize in helping B2B SaaS and Technology companies increase their impact through practical and highly profitable digital marketing solutions. Their team includes marketers, copywriters, designers, and strategists who work together to consistently help companies hit revenue targets and acquire good-fit customers, no matter the state of the economy. They offer full-funnel strategies in Google Ads, Meta, LinkedIn, Twitter, and more to drive only right-fit buyers to your company and create irresistible offers through content marketing and landing pages. They also find wasted spend and reassign it to campaigns that bring in high-LTV customers at a sustainable customer acquisition cost, making them the reliable marketing system that every SaaS company needs.
Headquarters: Toronto, ON
Company Size: 25-50
Year Founded: 2009
Featured Clients: VMware, Loopio, Forta, Collibra
9. Optimist
Optimist is a premium content marketing agency that specializes in providing effective content marketing services to startups, SaaS, nonprofits, and creative agencies. Their approach to growth-focused content marketing is different from most agencies as they are a content marketing agency, not a content creation agency. They focus on creating a proven strategy for driving predictable, sustainable growth, rather than churning out a bunch of content and hoping things work. Optimist's main goal is to help organizations that deserve to be discovered achieve huge growth through strategic content, promotion, and outreach.
Headquarters: Denver, CO
Company Size: 10-25
Year Founded: 2016
Featured Clients: Superhuman, Neighbor, HelloSign, Submittable
10. Victorious
Victorious is an SEO-exclusive agency based in San Francisco, committed to unlocking the full search potential of every company. The company's efforts have earned it accolades, including being named the 9th Fastest Growing Company in Silicon Valley according to Inc 500®, as well as the 26th Fastest Growing Company in California. With a focus on process-driven SEO specifically for SaaS and B2B companies, Victorious leverages both advanced technology and skilled professionals to strategically tackle the highly competitive search marketing channel, delivering exceptional ROI in a fraction of the time it would normally take.
Headquarters: San Francisco, CA
Company Size: 50-100
Year Founded: 2013
Featured Clients: Angellist, Klipfolio, Pagerduty & Stitch Labs
How to succeed with your new SaaS or B2B SEO Agency?
Working with a great SEO agency can be a game-changer for SaaS and B2B companies looking to grow their business. These agencies specialize in helping organizations improve their online visibility through effective content marketing and search engine optimization strategies. They can provide valuable insights into keyword research, on-page optimization, and link building to help businesses rank higher in search engine results pages and drive targeted traffic to their website.
To ensure a successful partnership with an SEO agency, SaaS and B2B companies should clearly define their goals, budget, and expectations from the beginning. They should also look for agencies with a proven track record of success and a team of skilled professionals who are up-to-date on the latest SEO trends and techniques. Communication is key, so regular check-ins and updates should be scheduled to ensure that both parties are on the same page and the campaign is delivering the desired results. Ultimately, by working with a great SEO agency, SaaS and B2B companies can improve their online presence, increase brand awareness, and ultimately drive revenue growth.
Vendry is proud to partner with such incredible teams and help facilitate positive client agency relationships, by helping pair amazing SaaS and B2B teams with the SEO agency that is best suited to their needs. For more information on getting matched with one of these great agencies and 1000's more, be sure to get in touch with the Vendry team and start your agency search.
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